# Organic Rankings

Do you want to reach the top of the SERP? Start with learning what works best for your competitors.

## Discover your competitors’ best keywords
- Explore your rivals' keyword rankings on desktop and mobile
- View their landing pages displayed in the SERPs for a given keyword
- See how much traffic a search term is bringing organically

## Identify the topics that bring them the most organic traffic
- Get a snapshot of the key topics driving non-branded organic traffic to your competitors’ domains.
- Uncover content gaps and build keyword lists for content briefs.
- Prepare client pitches with actionable content opportunities.

## Find new organic competitors
- Keep close tabs on the dynamic organic competitive landscape
- Get a visual representation of where your site stands amongst other organic search players
- See a list of domains you are battling against for the top positions in Google and Bing

## Observe a domain’s position changes
- Find out where your rivals’ keyword rankings are changing in organic results and SERP features
- Identify keywords and URLs that have gained or lost traffic
- Understand where your own tactics are winning and if there's room for improvement

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