# Semrush Blog | SEO, SEM, AI Search, & Content Strategy ### [How AI tools shape the B2B buying process: A survey of 600+ US business professionals](/content/blog/how-ai-shapes-b2b-buying/index.html) New research reveals how AI influences B2B vendor discovery, evaluation, shortlists, and purchase decisions. [Cecilia Meis](/content/blog/user/cecilia-meis/index.html) 2 min read June 30, 2026 ### [I rebuilt our content update pipeline in Claude Code. Here's why.](/content/blog/how-i-rebuilt-our-content-update-pipeline/index.html) I moved our content update pipeline from n8n to Claude Code. Here‘s what broke, what worked, and what changed for our team. [Carlos Silva](/content/blog/user/carlos/index.html) 7 min read June 25, 2026 ### [Google completes its June 2026 spam update rollout](/content/blog/google-completes-spam-update-rollout/index.html) Google‘s June 2026 spam update is done rolling out. See what it doesn‘t target and how to check your site. [Cecilia Meis](/content/blog/user/cecilia-meis/index.html) 2 min read June 30, 2026 ### [AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]](/content/blog/chatgpt-topic-authority-study/index.html) Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level. [Margarita Loktionova](/content/blog/user/margarita-loktionova/index.html) 6 min read July 20, 2026 ### [How to measure AI share of voice using Semrush](/content/blog/how-to-measure-ai-share-of-voice/index.html) Learn how to measure your AI share of voice in AI search with Semrush, so you can start improving it. [Margarita Loktionova](/content/blog/user/margarita-loktionova/index.html) 6 min read July 17, 2026 ### [Why Brand Positioning Is Now an AI Search Variable](/content/blog/brand-positioning-is-an-ai-search-variable/index.html) AI doesn‘t just rank pages. It forms an understanding of your brand. Here‘s why brand positioning has become a critical factor in AI visibility. [Margarita Loktionova](/content/blog/user/margarita-loktionova/index.html) 8 min read July 15, 2026 ## Editors' Choice ### [What Are Backlinks in SEO & How Do I Get Them?](/content/blog/what-are-backlinks/ "What Are Backlinks in SEO & How Do I Get Them?"/index.html) Backlinks are links pointing to your website from other sites and can improve your website’s visibility. [Cecilia Meis](/content/blog/user/cecilia-meis/index.html) 10 min read February 3, 2026 ### [7 Free SEO Tools to Boost Rankings & Traffic](/content/blog/free-seo-tools/ "7 Free SEO Tools to Boost Rankings & Traffic"/index.html) The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest. [Cecilia Meis](/content/blog/user/cecilia-meis/index.html) 10 min read January 13, 2026 ### [Link building for SEO: What works in 2026](/content/blog/link-building/ "Link building for SEO: What works in 2026"/index.html) Learn what link building involves and how it improves your visibility in search engines and AI systems. [Chris Hanna](/content/blog/user/chris-hanna/index.html) 17 min read July 17, 2026 ### [What is competitive analysis? How to do one (+ template)](/content/blog/competitive-analysis/ "What is competitive analysis? How to do one (+ template/index.html)") Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy. [Alex Lindley](/content/blog/user/alex-lindley/index.html) 14 min read May 21, 2026 ### [How to do keyword research in 2026 (6 ways + framework)](/content/blog/keyword-research/index.html) Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility. [Chris Hanna](/content/blog/user/chris-hanna/index.html) 13 min read May 5, 2026 ### [What is technical SEO? Basics and best practices](/content/blog/technical-seo/index.html) Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices. [Tushar Pol](/content/blog/user/203456689/index.html) 18 min read April 23, 2026 ### [What Is On-Page SEO? And How to Do It](/content/blog/on-page-seo/index.html) On-page SEO involves improving webpage content to boost performance in traditional and AI search. [Vlado Pavlik](/content/blog/user/vlado-pavlik/index.html) 11 min read March 20, 2026 ## [Marketing](/content/blog/category/marketing/index.html) ### [What is AI sentiment analysis? A marketer’s guide](/content/blog/ai-sentiment-analysis-marketers-guide/index.html) AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t. [Luke Harsel](/content/blog/user/145694017/index.html) 6 min read June 15, 2026 ### [Google Analytics for beginners: the complete GA4 guide](/content/blog/google-analytics/index.html) A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision. [Zach Paruch](/content/blog/user/203642673/index.html) 27 min read June 15, 2026 ### [How to track ChatGPT traffic for you and for competitors](/content/blog/track-chatgpt-traffic-and-competitors/index.html) Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals. [Luke Harsel](/content/blog/user/145694017/index.html) 6 min read May 6, 2026 ### [The Ultimate Guide to Creating a Content Marketing Strategy](/content/blog/content-marketing-strategy-guide/index.html) This step-by-step guide teaches you how to build a content marketing strategy for your business. [Tushar Pol](/content/blog/user/203456689/index.html) 10 min read October 29, 2025 ### [Banner Ad Sizes: Choosing the Right Size](/content/blog/banner-ad-sizes/index.html) Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad. [Grace Brennan](/content/blog/user/grace-brennan/index.html) 8 min read October 18, 2024 ### [What Is Ecommerce? How It Works & Getting Started](/content/blog/what-is-ecommerce/index.html) Ecommerce is selling products and/or services online via websites and apps instead of in physical stores. [Sydney Go](/content/blog/user/sydney-go/index.html) 6 min read October 15, 2024 ## [News & Research](/content/blog/category/news/index.html) ### [AI Overviews are expanding across commercial intent search [Study]](/content/blog/ai-overviews-commercial-search-study/index.html) Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value. [Luke Harsel](/content/blog/user/145694017/index.html) 6 min read July 2, 2026 ### [10 Small Business Trends for 2025](/content/blog/small-business-trends/index.html) Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy. [Ankit Vora](/content/blog/user/ankit-vora/index.html) 8 min read February 19, 2024 ### [Which Companies Spend the Most on Digital Advertising? [Study]](/content/blog/companies-spend-on-advertising-study/index.html) Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche. [Shannon O‘Shea](/content/blog/user/193724209/index.html) 7 min read November 14, 2023 ### [Average CPM for Display Ads: Benchmarks by Industry [Study]](/content/blog/advertising-cpm-benchmarks-study/index.html) If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you. [Luke Harsel](/content/blog/user/145694017/index.html) 4 min read October 23, 2023 ### [Advertising Trends: The Most Popular Types of Digital Ads [Study]](/content/blog/types-of-digital-ads-study/index.html) By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry. [Luke Harsel](/content/blog/user/145694017/index.html) 5 min read October 10, 2023 ### [Top YouTube Searches](/content/blog/most-searched-on-youtube/index.html) We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for. [Carlos Silva](/content/blog/user/carlos/index.html) 2 min read December 23, 2022