SEO & AI Search Plans and Pricing | Semrush

Pricing Plans

• SEO

  For beginners and individual projects

  117.33 dollars monthly

  $117.33/mo billed annually

  instead of 139 dollars monthly $139

  Try for free or subscribe

  What's inside:

  - 5 websites to monitor
  - 500 keywords to track daily
  - Basic keyword research and competitor analysis
  - Position Tracking
  - Site Audit
  - Track performance in AI search
  - Monitor AI sentiment
  - AI visibility reports for any domain
  - Monitor custom prompts
  

• Starter

  SEO + AI Search

  For those beginning their SEO and AI visibility journeys

  165.17 dollars monthly

  $165.17/mo billed annually

  instead of 199 dollars monthly $199

  Try for free or subscribe

  SEO:

  - 5 websites to monitor
  - 500 keywords to track daily
  - Keyword research and optimization tools
  - Competitors insights tools
  - MCP access
  

  AI Visibility:

  - 50 prompts to track daily
  - 1 domain for AI brand performance
  - 300 AI visibility reports per day
  - AI-ready Site Audit
  

• Pro+

  SEO + AI Search

  For growing brands looking to scale SEO and AI search impact

  248.17 dollars monthly

  $248.17/mo billed annually

  instead of 299 dollars monthly $299

  Try for free or subscribe

  All Starter features plus:

  - 15 websites to monitor
  - 1,500 keywords to track daily
  - Historical SEO data
  - Content optimization
  - Keyword cannibalization analysis
  - Multi-location/device tracking
  

  More in AI Visibility:

  - 100 prompts to track daily
  

• Advanced

  SEO + AI Search

  For those who need maximum power — including API access, insights, and automation

  455.67 dollars monthly

  $455.67/mo billed annually

  instead of 549 dollars monthly $549

  Subscribe or try custom plan

  All Pro+ features plus:

  - 40 websites to monitor
  - 5,000 keywords to track daily
  - SEO share of voice
  - API data integration
  

  More in AI Visibility:

  - 200 prompts to track daily
  

Compare Plans

Improve your plan with add-ons

• Additional Users

  Starting at $45/mo

  - Add colleagues to your Semrush account
  - Collaborate across shared projects
  - Keep your account secure with individual logins
  

• Lead Generation

  $90/mo

  - Branded profile on the Semrush Agency Partners platform
  - Semrush verified badge for your marketing channels
  

• Base Report

  $10/mo

  - Data from 20+ Semrush tools
  - Google Analytics and Google Search Console integrations
  - Monthly/Weekly/Daily scheduling
  - PDF export
  - Sharing with Semrush users
  

• Pro Report

  $20/mo

  - All Base Report features
  - 20+ external integrations
  - Delivery at a specific time
  - Branding and white-labeling
  - AI-generated summaries
  - Sharing by link
  

FAQ

Can I cancel my subscription anytime?

Yes, you can cancel your subscription, downgrade or upgrade your plan at any time, unless you have custom terms and a signed agreement with us.

What is Semrush’s refund policy?

What payment methods do you accept?

Do I get a customer demo?

Can I use Semrush for free?

Am I charged when I enter my credit card?

Which would be better for me, Guru or Pro?

I run a small agency. What plan should I choose?

What is the pricing currency?

Testimonials

1 / 5

• Vitor Peçanha
  Co-Founder, Rock Content
  In the first 5 years of RockContent's existence Semrush has helped us to become Brazil's biggest digital marketing blog.

• Idan Segal
  Organic Growth Lead, Wix
  By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Everything we do here is backed up with data, and your tool is giving us more ammunition.

• Nick Wilsdon
  Product Owner, Search, Vodafone Group
  The most important thing I can have really is data. Data is my currency. I need to support initiatives, business cases - any tools that give me insight I find incredibly useful. Semrush is a very solid package that delivers exactly that.

• Shefali Joshi
  Marketing Optimization Analyst, Monash University
  Encouraged by our successes with Semrush software, I was asked to rollout Semrush to the rest of the university including all the faculties. With the help of Semrush, we empowered every single marketing team within the university to do what was done for the central sites.

• James Gibbons
  Growth Manager, Skyscanner
  The competition is really tough. It’s getting harder to compete for the top 3 positions when it comes to the most popular KWs. You have to really deep dive into keyword research to find those untapped opportunities. Semrush helps us get to the very bottom of it to identify new type of terms can really help to drive the demand.